Before 2020 and the coronavirus pandemic, corporate and client meetings tended to be a balanced mix of in-person, over the phone, and over Skype, Zoom, or even Microsoft Teams. Which technology was used in which situation depended largely on what type of material was covered in those meetings.
In retrospect, this was largely because it allowed leaders and trainers to ensure everyone involved in a meeting was fully informed. But when the pandemic hit, almost every company made the switch to a virtual, and in most cases hybrid, work environment. What this did for meetings and communication with employees or clients was remarkable – virtual meetings, video classrooms and everything related to Skype, Zoom, Microsoft Teams, FaceTime and more became the “new normal”.
Such software options have been a given for many who have been using them since 2015; however, others have had to adapt to video conferencing technology as if this were a new frontier that had never been discovered before. It took some getting used to our new, fully virtual environment, but soon we were holding video conferences for every little piece of the puzzle we worked through.
But this has undoubtedly led to what we call “zoomed out,” no matter what role you play in your particular industry. But being “zoomed out” in recent years has already proven to be a completely solvable problem, and with a little exponential thinking from my Anticipatory Leader System coupled with some new software applications, another “new normal” for virtual meetings, training, and more has started.
Understand Zoom Fatigue
The reason many quickly experienced video conferencing fatigue was as a result of our whole lives, not just our professional lives, having to be virtual overnight. We’ve watched livestream performances of our favorite musicians to get our concert schedule, met with family members via video conference, took online classes that would normally have met in person, and more.
In addition to videos, we already had virtual and augmented reality video games for entertainment, and instead of putting down our phones and going to a local restaurant for fellowship, we used them to order DoorDash or pick us up at the curb. It was all on one screen, so every Monday morning employees and executives would have a series of meetings via video conference, where they would start to tune in and sort of drop out.
Many company leaders have seized upon this employee exhaustion as a future certainty of the hard trend, regardless of when the pandemic would end. If Zoom, Microsoft Teams, and other video conferencing software were here to stay, alternatives to those occasional, extremely short meetings that take more work to put together than hold them would be a must.
Instead, their leadership mentality shifted to anticipation, hoping to pre-resolve video conferencing fatigue by simplifying meetings that are too complex to be an email but far too easy to fully organize live to be employees and customers , and leaders. This led to understanding and leveraging the benefits of screen recording and remote collaboration technologies such as Loom, Vimeo and others.
Zoom Fatigue Solved: Easy Screen Recording
The connectivity of 5G, smartphones and a host of other accelerated digital disruptions have converged to give individuals easy access to information and, in the case of virtual and hybrid workspaces, each other like never before. That’s why virtual meetings of any kind are a hard trend future certainty — the ease of connecting so many clients, collaborators, and clients during projects every time they think of a change.
Software like Loom and sites like Vimeo not only allow business leaders to implement exponential thinking into better solutions to employee and customer zoom fatigue, but they leverage my skip-it principle by offering a service that lets users simply record a demo video and share it with a customer together. This is in contrast to taking screenshots and trying to either email a description, call the individual recipient to walk them through what they were looking at, or lastly every time something simple is discussed need to schedule a Zoom call.
Essentially, any type of screen capture software offers the benefit of video conferencing without being real-time. What an easy fix for zoom fatigue!
Now, a recipient can simply open and view a screen recording, and if they have additional content-related questions, schedule a live video call to resolve them. Since 2015, and thanks to the rapid acceleration of digital disruption caused by the pandemic, screen recording software and its associated remote collaborative workspaces have grown to 14 million users across 200,000 organizations.
Not unlike email? Video conferencing has been a tough trend
As mentioned above, programs like Loom and other screen recording software were not founded as an agile response to Zoom fatigue during the pandemic. This software was founded by using my Hard-Trend methodology and pre-solving problems by analyzing Hard-Trend future certainties that the owners had knew would one day conquer the world.
The hard trend here was not just a rise in video conferencing, but a rise in digital communication in general. With both video conferencing software and screen recording programs arriving back in 2015, consider what digital technologies have been around for a while: email, cell phones (smartphones and on some FaceTime), computers with webcams, the internet, social media, and more . The entrepreneurs behind the screen recording software saw that digital communication was only going to increase and decided to pre-solve a professional problem in an exponential way, unbeknownst to them at the time.
Exponential use of screen captures
Of course, work projects and collaborations in a hybrid work environment are the bread and butter of any type of screen recording software company, but as a forward-thinking executive who thinks exponentially, can you find different ways you can leverage Loom, Vimeo, and other purposes? Let me give you an idea to start with.
The pandemic has led to what has been termed the “Great Resignation,” as I recently wrote. In that regard, many have freelanced, particularly in roles that probably could have been removed entirely long before global lockdowns and safer-at-home assignments. Marketing, for example, is remarkable. Marketing departments that want to outsource certain tasks to freelancers and small business owners can use screen recording software to ensure the work gets completed.
For example, you could sign up a freelancer or remote worker for software like Loom and let them log what they’re working on, rather than having them document their hours in a spreadsheet or by invoice. Perhaps accounting departments can also benefit from this exponential usage, since they know how to document independent work more efficiently.
In all of this, let’s not forget that another essential component of my predictive leadership system is being human. It’s not zoom fatigue real problem in many cases; Screen tiredness is. As the pandemic slows a little more every day, we should all remember that we live in a hybrid both-and world. There is an appropriate time for live video conferencing and a time for simple screen recording, just as there is a time for face-to-face meetings and conversations.