Virgin Pulse introduces enhanced technology to accelerate health communications in the moments that matter | Panda Anku

Intelligent Outreach Solution, VP Activate, drives consumer action and organizational outcomes for health plans, health systems and employers

PROVIDENCE, RI, September 1, 2022 /PRNewswire/ — The United States is facing heightened healthcare challenges from pandemic-related deferred care and cost increases to the mental health crisis. To address these concerns and more, Virgin Pulse is launching VP Activate, an enhanced intelligent outreach solution that enables healthcare plans, healthcare systems and employers to engage with their populations more quickly and proactively. By introducing a single solution to identify and activate even the hardest-to-reach people, Virgin Pulse helps organizations increase the speed and accuracy of the support they provide, reduce costs and achieve measurable health outcomes.

“This has been another challenging year for our customers with the continued wave of public health priorities. The one constant is their need for clear, relevant and timely communication with their population,” she said Chris Michalak, CEO of Virgin Pulse, the leading global digital-first health and wellness company. “We have accelerated the development and integration of key capabilities into our expanded VP Activate solution to provide clients with a way to more effectively reach their patients and members through the right channel with the right message.”

VP Activate is a data-driven, multi-channel communications solution that identifies and reaches those at risk of coverage or gaps in coverage and understands the best way to engage with key populations to drive action. It determines individual needs and barriers to fill gaps in care and other wellbeing activities, and uses a surround sound approach to deliver successful outcomes across digital and offline channels.

Certified by the Validation Institute to drive health savings and better health outcomes, VP Activate is powered by the industry’s most powerful activation engine, encompassing lifestyle and social determinants of health data from 275 million people. This data, combined with predictive models, results in a 55% higher activation rate than outreach based solely on customer-owned data. By increasing data processing speed and frequency of updates, the AI-powered solution informs the right message and channel mix for the target groups in near real time. This upgrade enables organizations to provide immediate support while optimizing limited budgets.

VP Activate is designed to help organizations scale personalized outreach across many health and wellbeing initiatives such as:

  • Medicare, Medicaid & commercial health plans – Health screenings, chronic disease management, health risk surveys, quality (HEDIS gaps in coverage and STARS), member retention and experience, post-discharge or readmission, healthy pregnancy
  • healthcare systems – Patient acquisition and retention, health screenings, chronic disease management, health risk surveys, post-discharge or readmission
  • PBMs/pharmacies – Medication compliance, first fill and refill reminders, switch from 30 to 90 days, pre-approval notifications
  • employer – Open enrollment, vaccination reminders, check-ups, targeting hard-to-reach people, incentive campaigns, cultural engagement

Building on Welltok’s acquired consumer activation solutions, additional VP Activate enhancements include campaign tracking and daily performance reporting to ensure campaigns are running based on the latest insights. Tighter integration of the eight channel types (e.g. text, IVR, live assistance) leveraged in VP Activate improves campaign coordination across multiple lines of business or locations. For example, if a care management phone call follows an annual email change notification, the member experience will be enhanced while also filling care gaps. Campaigns can be designed and deployed within days.

Learn how the country’s largest health plans and health systems helped shape VP Activate and see it in action by registering for a targeted 30-minute session at September 8th:

About VirginPulse
Virgin Pulse is the leading digital-first health and wellbeing company, empowering organizations around the world to activate populations, improve health outcomes and reduce spend at a time of increasing cost and complexity. Virgin Pulse’s home base for health®connects data, people and technology to deliver high-tech experiences with a human touch that inspire and reward individual journeys. Virgin Pulse impacts over 100 million people in 190 countries by helping Fortune 500, national health plans and many other organizations change lives – and businesses – forever. For more tips and insights, contact us atTwitterorLinkedIn.

SOURCE Virgin Pulse


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