This is how Ving’s video conferencing platform, which is supported by the Intel startup program, simplifies collaboration in complex hybrid work scenarios | Panda Anku

“The camera will not connect.”

“Is the call through Teams or Zoom?”

“The remote control doesn’t work.”

“I just can’t handle all this stuff…call the IT guy.”

Almost all of us have at least once heard or said these words in frustration while collaborating across various meeting platforms in VC rooms (video conferencing rooms) or on personal devices. Whether you’re working from home or the office, there’s no way to avoid those awkward first moments trying to get everyone on the call—even more so now that hybrid work is becoming the norm and people are moving from switch on from different locations.

Luckily, there’s one company that figured out how to make collaborating in virtual spaces as seamless as walking into an in-person meeting.

ving is an all-in-one video conferencing solution that allows users to join any virtual meeting platform with any device or from any VC room equipped with any OEM camera.

“Everyone has been working from home for the last two years of the pandemic. Video collaboration was pretty simple: they were given a link, clicked, and got on with the meeting,” he says Aditya Pisupati, Founder and CEO, Ving Hybrid, “But with office openings, there’s always a group of people who sit in a meeting room in their office or a coworking space and want to collaborate with people who work from home or other offices . Collaboration is complex in these scenarios and our solution makes this transition seamless.”

How does it work

Ving’s proprietary operating system that enables seamless collaboration across meeting platforms, devices, and cameras resides on an Intel NUC or any Intel-based Mini PC. The combination of the Ving operating system and Intel hardware acts as an intelligent codec, powering the VC rooms to connect to each meeting.

“Customers can connect any USB-based camera from, for example, Cisco, Logitech, Jabra or Poly and others, and our software converts that device into an intelligent, codec-based camera that can seamlessly dial into any meeting with a unified user experience . It’s as simple as entering a room, scanning a QR code on the TV screen and the meeting begins,” explains Aditya.

In addition to ease of use, Aditya says the Ving Room solution also offers wireless screen sharing, in-room signage, and unified dashboards for analytics and management—all under one license. Ving helps reduce infrastructure costs by over 70% and deployment time by 90%.

In one instance, Ving was able to help a large EV organization cover VC room expenses. Holding meetings with multiple teams in the office, in the field, and with external stakeholders, and aligning them across platforms and devices was a nightmare. Aditya states, “Ving’s one-stop collaboration platform not only met their needs, but also provided wireless screen sharing and in-room signage in their VC rooms, all under a single license. The customer is finished Save up to Rs 3.5 lakh per room for their large rooms and up to Rs 1 lakh per room in their smaller rooms, for hardware and license costs.”

The genesis

“I come from a collaboration background and have sold millions of dollars worth of VC cameras and collaboration solutions. I’ve had sleepless nights with clients saying, ‘You can’t do that, can you the doesn’t work with This,‘” says Aditya.

Aditya, who has 19 years of sales and product development experience, started working on Ving with his co-founder Amitab Patney during their time together at Cisco, where Amitabh led the $170M services business for Cisco India and SAARC.

What started in 2020 as an internal project to help customers collaborate seamlessly on virtual platforms evolved into its own independent product company by 2021.

And before you ask, yes, the Ving team does Ving himself. “The core of the product was developed during COVID when we were all confined at home and we continue to be a distributed team developing, shipping and deploying the solution. A product for the hybrid era, built in a hybrid way,” Aditya quips.

Partnership with Intel

The duo have partnered with Intel to focus on the edge computing device that offers a great experience for its end users. Aditya comments, “Ving’s proprietary operating system was designed to work most effectively on Intel-based chipsets. That Intel Startup Program was very helpful in fine-tuning the operating system to ensure the best experience is provided for the end user. Ving uses the Intel NUC kit as the default compute unit for all deployments.”

Amitabh adds, “Ving’s robust, secure, and scalable platform, powered by globally available Intel NUCs, allows us to expand very quickly to all regions, and we are currently in the process of starting operations in the North American markets.”

While expanding their user base is the next step for Ving, Aditya adds that their focus will be on adding more platforms and integrations to their ecosystem.

The Intel Startup Program: Enables startups to scale their breakthrough innovations

The Intel Startup Program is Intel India’s flagship program to partner with technology startups that have intellectual property or innovative solutions that have the potential to impact customers and align with Intel’s focus areas. The program is at the forefront of collaborating with India’s startup ecosystem through high-impact collaborations with industry, academia and government, and runs multiple initiatives that are either vertical or focused on emerging technologies.

It partners with startups that have a unique global or local value proposition to solve real customer problems, backed with industry domain and business expertise and mentoring from Intel.


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