Senior Vice President, Marketing and Communications | Panda Anku

Job overview:
The Senior Vice President of Marketing and Communications provides company-wide leadership of effective marketing and external communications programs that support the CCCP vision and mission. The SVP serves as a key member of the Executive Leadership Team and reports to and works with the President and CEO. This role works closely with other members of the ELT to enhance the current brands within Charlotte Center City Partners and is responsible for the excellent management of all marketing and external communications initiatives on time, on or under budget. The SVP of Marketing and Communications provides leadership, direction and strategy for building all CCCP brands, driving innovation and creativity and building high-performance teams to fulfill CCCP’s mission and vision.

Specific responsibilities and activities include, but are not limited to:
• Led CCCP’s marketing and communications strategy and execution
• Development and implementation of a coherent marketing and communications plan to increase brand awareness
• Assist in defining and overseeing the planning, development and execution of the company’s brand vision, message and strategy
• Maintaining brand guard rails, brand omni-channel communication strategy and overall ambassadors for the CCCP brands
• Be a champion of audience/stakeholder centered decision making
• Building relationships with media and stakeholders through creative strategies
• Monitor all campaigns and improve them if necessary
• Create a shared vision through words and actions; Model behaviors and set the tone that mission and values ​​guide decision-making
• Leading collaborations with agencies and in-house talent on initiatives and campaigns with goals of awareness, engagement, acquisition and growth
• Buy and place advertising across a variety of media to promote brands, events and special projects
• Optimizing our channel mix and customer journey through rigorous testing and experimentation
• Prioritize campaigns and allocate resources accordingly
• Develop a comprehensive MarCom strategy and ensure that brand coordinators implement it effectively
• Liaise with sponsors and external partners to ensure delivery of benefits and marketing support
• Conduct market and audience analysis to identify challenges and growth opportunities
• Prepared regular reports and presentations on marketing metrics for the CEO and Board of Directors
• Manage design, placement and budgets for all promotional and general marketing materials
• Work with the Executive Leadership Team to ensure brand messages are clearly articulated in all communications, partnership and sales materials
• Review and management of the annual marketing budget
• Use research to gain insights into audience needs, wants and expectations to identify new opportunities, strategies, messaging and build brand loyalty
• Improve return on ad spend (ROAS) through iterative testing
• Provide thought leadership and best practices for developing plans and budgets
• Responsible for strategic goals and oversees actions to ensure results in support of strategic initiatives
• Attracts, engages and retains an effective team accountable for employee engagement; provides challenging and “stretchy” assignments for direct reports; promotes a climate of lifelong learning
• Convene regular meetings of a Center City Marketing Cabinet, drawing on the expertise and insights of Marketing and Communications leaders across the city to add value to Center City and CCCP initiatives
• Provided marketing and communications leadership and services for CCCPCT and the 7th Street Market. Contact the Charlotte Joy Rides, The Market at 7th Street, and Charlotte ArtsFest EDs

Serve as a member of the Executive Leadership Team
• Work closely with all levels of cross-functional management to support key business priorities
• In partnership with ELT and SVP, Communications, create compelling communications tools for the President and CEO including presentations, speeches, speeches, letters, etc.
• Participate in the annual planning of the organization’s work plan

Submit your resume and a cover letter justifying your interest in this position through the job posting on Indeed. Applications will be reviewed on an ongoing basis and will close on Monday, September 23, 2022.

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