Launch includes ongoing investments to support a robust cybersecurity client portfolio and deliver unique data and insights into industry trends and thought leaders
BOSTON, MA / ACCESSWIRE / August 18, 2022 / PAN communication, a leading integrated marketing and PR firm for B2B technology and healthcare brands, today announced an increased focus on the company’s security practices with an enhanced user experience that brings together the agency’s continued expertise in the cybersecurity market. A newly launched landing page presents a variety of knowledge-sharing resources to better understand and track the cybersecurity trends impacting marketing and communications teams. The revised section of the PAN website will include:
A new, analytics-driven research series Conducted and authored by PAN security leaders examining current news cycles for recent major cybersecurity incidents
An ongoing collaborative thought leadership series with cybersecurity executive and author Shira Rubinoff
The unveiling of PAN CyberPulse Dashboard, a unique resource for real-time monitoring of cybersecurity conversations
As the variety and frequency of security incidents increases, brands across all industries face a growing need to tell impactful, data-driven stories. They are also tasked with keeping up with news cycles, which often break and move at unprecedented speeds. Access to real-time data and trends gives brands the competitive edge they need to stay ahead in the fast-paced security industry.
Offered exclusively to PAN customers as part of the Company’s value-added record, the PAN CyberPulse dashboard reflects PAN’s commitment to equip customers across the security portfolio with the right data and resources they need to support their strategic storytelling narrative and readiness in a changing cybersecurity landscape. CyberPulse aggregates security trends, topics and events into a single, comprehensive view of global security news and updates, providing unique visibility and value to brands looking to develop a smarter thought-leadership approach to the overall market conversation. Offering a live view of cybersecurity topics from social and traditional media sources, this new resource serves as a valuable first stop for trending data and the influencers and sources driving the conversations.
“Part of PAN’s ethos as an agency is to provide our clients with full support and guidance, and we are committed to supporting this through our recent investment in tools and resources to educate marketing and communications teams on cybersecurity,” said David Bowker, Vice President of Cybersecurity at PAN. “While CyberPulse will start out as a resource for our security brands, we’re also excited to see how it can be better leveraged as a tool to spark engaging narratives. We look forward to putting this resource into action to deliver the information and insights driving new levels of strategic visibility and thought leadership in this evolving industry.”
PAN research series
To demonstrate the current news cycles for security breakthroughs and their impact on communications strategy, PAN will produce a series of reports; the first part of the series, “Into The Breach: Breaking Cybersecurity News and How it Affects PR Pros,‘ is available now. This data-backed report highlights some of the most influential cybersecurity events that have garnered the most visibility over the past 18 months:
Clear patterns of how cybersecurity incidents are covered during their first disruption times
The level of visibility of cybersecurity vendors and participation in the discussions
The type of information developed and shared by these organizations to educate their audiences about the incidents
“If cybersecurity was ever a niche industry, those days are over,” says cybersecurity executive and author Shira Rubinoff. “Amid a proliferation of digital platforms, remote work, data and privacy regulations and more, cybersecurity is touching every industry and sector. No brand is isolated from the need to understand their own threats and protections, and must face the ever-present cybersecurity challenge as companies across all industries seek to stay abreast of fast-moving developments that are evolving through a variety of channels affect their business, operations and reputation.”
The new security landing page, CyberPulse dashboard and research are PAN’s latest investments in its security practice, which continue to expand its specialization with enhanced research and data collection, thought leadership, dedicated employees and a growing portfolio of industry-leading customers. As much as this new work captures the present moment, it also keeps PAN and its clients able to face the predictable unpredictability and fast pace of the security space.
About PAN Communications
PAN communicationis a medium-sized integrated marketing and PR agency with over 170 employees internationally. PAN helps companies transform ideas into compelling stories that align with the company’s mid- and late-stage growth strategies NXT Stage approach . PAN is headquartered in downtown Boston and has additional office locationsin San Francisco, New York, Orlando and London and a growing virtual community. The agency’s teams are positioned to help brands enter new markets and scale globally, with experience in developing integrated strategies across avariety of brandssuch as Menlo Security, Rapid 7, Bitdefender, Synopsys, Absolute Software and NTT DATA. Visit our website at for more informationpancommunications.comand follow us on Twitter (@PANcomm).
SOURCE: PAN communication