Outlook for the global market for A2P messaging to 2030 | Panda Anku

DUBLIN, September 2, 2022 /PRNewswire/ — That “Global A2P Messaging Market Size, Share and Trends Analysis Report By Component (Platform, Service), By Deployment Mode, By Company Size, By SMS Traffic, By Application, By Industry, By Region and Segment Forecasts, 2022-2030” Report has been added ResearchAndMarkets.com Offer.

It is expected to reach global market size for A2P messaging $96.73 billion to 2030 with a CAGR of 4.7% over the forecast period. A2P messaging is the process of sending an automated message from a company or business application to a subscribed user for advertising, marketing communications, notifications, appointment reminders, chatbots, PIN codes, or one-time passwords (OTPs).

The A2P messaging solution enables businesses to manage bulk messaging services instantly, using high-quality mobile communication routes around the world. The increasing number of mobile subscribers and increasing usage of messaging services across multiple industries are the factors driving the growth of the industry. The A2P messaging services provide a centralized tool to manage messaging services worldwide without entering into agreements with all destination operators. A2P messaging builds better customer relationships for better connectivity and revenue growth. Additionally, an increasing emphasis on customer acquisition and retention is expected to further fuel market growth.

Also, several regulations of A2P messaging communication practices vary at the regional or country level. For example, A2P messaging must comply with FCC Telephone Consumer Protection Act (TCPA) rules, which are subject to certain conditions. The FCC rules are designed to provide protection against message overload and to protect message content, such as B. the importance of the message and how up-to-date it is, with the transmission channel.

The report includes the competitive analysis of the top ten market players including TWILIO INC., Dialogue Communications, Infobip Ltd., Sinch, Proximus, Tata Communications, AT&T, China Mobile Limited, Orange and Genesys. Market players are pursuing several key strategies and developments such as new product launches, partnerships and collaborations, and mergers and acquisitions to gain significant market share. For example, Microsoft announced the acquisition of Xandr from AT&T December 2021. The acquisition will accelerate the delivery of digital marketing, advertising and retail media solutions for the open web.

Highlights of the A2P Messaging market report

  • The market is expected to register a CAGR of 4.7% over the forecast period owing to the increasing adoption of smartphones and mobile phones around the world. Also, the rise of mobile advertising and SMS marketing has increased end-user adoption of A2P messaging during the COVID-19 pandemic
  • Based on component, the platform segment accounted for the largest share of revenue in 2021 at over 61.92% as the A2P messaging platform is widely used in multiple industries such as retail and e-commerce, BFSI, travel and hospitality, and healthcare. Technological advances in retail marketing, such as B. Omni-channel marketing automation, enable real-time engagement with behavior-based triggers and segment customers based on the data collected
  • The deployment model segment includes on-premises and cloud. The cloud segment dominated the market in 2021 and is expected to register a significant CAGR of 5.4% during the forecast period owing to the integrated marketing campaign and the highly interesting cloud-based services offered by the major players
  • Customer relationship management (CRM) services are expected to dominate the application segment and register a healthy CAGR of 3.6% over the forecast period as multiple industries invest heavily in customer engagement tools and focus on the adoption of A2P messaging . With CRM being the core of business operations, many industries are more focused on adopting A2P messaging for CRM as these messaging services help to send out appointment reminders, purchase confirmations, follow-up surveys and other tasks
  • Based on industry, the market is segmented into BFSI, Healthcare, Media & Entertainment, Retail & E-Commerce, Travel & Tourism, and Others. The vertical BFSI industry has dominated the A2P messaging market due to the growth of payment transactions and online services in the BFSI industry
  • Asia Pacific dominated the market in 2021, accounting for the largest revenue share of 42.23%, driven by the widespread adoption of smartphones and growing internet subscribers across the APAC region. Companies operating in this region are increasingly turning to A2P messaging to increase brand awareness and positively impact growth

Main topics covered:

Chapter 1. Methodology and Scope

Chapter 2. Summary

Chapter 3. Market Variables, Trends and Outlook

3.1. market segmentation

3.2. A2P messaging market size and growth prospects

3.3. A2P Messaging Market – Value Chain Analysis

3.4. A2P messaging market trends

3.4.1. technology trends

3.4.2. regulatory trends

3.4.3. buyer trends

3.4.4. supplier trends

3.5. Dynamics of the A2P messaging market

3.5.1. Market Driver Analysis

3.5.2. Market Constraint Analysis

3.5.3. Market Opportunity Analysis

3.6. A2P Messaging Market – Porter’s Five Forces Analysis

3.6.1. supplier performance

3.6.2. buyer power

3.6.3. threat of substitution

3.6.4. Threat of newcomers

3.6.5. competition

3.7. A2P Messaging Market – PEST Analysis

3.7.1. political landscape

3.7.2. economic landscape

3.7.3. social landscape

3.7.4. technology landscape

3.8. Impact of COVID-19 on the A2P messaging market

Chapter 4. A2P messaging component Outlook

4.1. A2P Messaging Market, by Component Analysis and Market Share, 2021 and 2030

4.2. platform

4.2.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

4.2.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

4.3. service

4.3.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

4.3.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

Chapter 5. A2P messaging delivery mode Outlook

5.1. A2P Messaging Market, by Delivery Mode Analysis and Market Share, 2021 and 2030

5.2. On site

5.2.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

5.2.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

5.3. Cloud

5.3.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

5.3.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

Chapter 6. A2P Messaging Enterprise-scale Outlook

6.1. A2P Messaging Market, by Company Size Analysis and Market Share, 2021 and 2030

6.2. Large companies

6.2.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

6.2.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

6.3. Small and medium-sized businesses

6.3.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

6.3.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

Chapter 7. A2P Messaging SMS Traffic Outlook

7.1. A2P Messaging Market, by SMS Traffic Analysis and Market Share, 2021 and 2030

7.2. National

7.2.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

7.2.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

7.3. crossing borders

7.3.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

7.3.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

Chapter 8. Outlook A2P messaging application

8.1. A2P Messaging Market, by Application Analysis and Market Share, 2021 and 2030

8.2. Customer Relationship Management (CRM) Services

8.2.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

8.2.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

8.3. Interactive Messaging Services

8.3.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

8.3.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

8.4. advertising campaigns

8.4.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

8.4.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

8.5. Pushed Content Services

8.5.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

8.5.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

8.6. Other

8.6.1. Market Estimates and Forecasts, 2017 – 2030 (Billion USD)

8.6.2. Market Estimates and Forecasts, by Region, 2017-2030 ($Bn)

Chapter 9. A2P Messaging Market: Regional Estimates and Trend Analysis

Chapter 10. Competitive Analysis

10.1. Recent developments and impact analysis from key market players

10.2. Company/competitor categorization (key innovators, market leaders, emerging companies, niche players)

10.3. provider landscape

10.3.1. Market Share Analysis of Major Companies, 2021

10.4. Business analysis tools

10.4.1. Market Position Analysis

10.4.2. Competitive Dashboard Analysis

Chapter 11. Competitive landscape

11.1. company profiles

11.1.1. TWILIO INC

11.1.1.1. company overview

11.1.1.2. financial performance

11.1.1.3. Service Benchmarking

11.1.1.4. Strategic Initiatives

11.1.2. communication in dialogue

11.1.2.1. company overview

11.1.2.2. financial performance

11.1.2.3. Service Benchmarking

11.1.2.4. Strategic Initiatives

11.1.3. Infobip Ltd.

11.1.3.1. company overview

11.1.3.2. financial performance

11.1.3.3. Service Benchmarking

11.1.3.4. Strategic Initiatives

11.1.4. sinch

11.1.4.1. company overview

11.1.4.2. financial performance

11.1.4.3. Service Benchmarking

11.1.4.4. Strategic Initiatives

11.1.5. proximity

11.1.5.1. company overview

11.1.5.2. financial performance

11.1.5.3. Service Benchmarking

11.1.5.4. Strategic Initiatives

11.1.6. Tata Communications

11.1.6.1. company overview

11.1.6.2. financial performance

11.1.6.3. Service Benchmarking

11.1.6.4. Strategic Initiatives

11.1.7. AT&T

11.1.7.1. company overview

11.1.7.2. financial performance

11.1.7.3. Service Benchmarking

11.1.7.4. Strategic Initiatives

11.1.8. China Mobile Limited

11.1.8.1. company overview

11.1.8.2. financial performance

11.1.8.3. Service Benchmarking

11.1.8.4. Strategic Initiatives

11.1.9. orange

11.1.9.1. company overview

11.1.9.2. financial performance

11.1.9.3. Service Benchmarking

11.1.9.4. Strategic Initiatives

11.1.10. Genesys

11.1.10.1. company overview

11.1.10.2. financial performance

11.1.10.3. Service Benchmarking

11.1.10.4. Strategic Initiatives

For more information about this report, visit https://www.researchandmarkets.com/r/9vvtf3

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