NIXI The future of the multilingual internet | Panda Anku

What is a multilingual internet?

The term “multilingual” refers to any Content provided in more than one language. For example, for the Internet, a person can develop a multilingual website if they live in a certain city and want a .भारत domain in their native language, e.g. B. Someone in Kerala who wants their content to be available in Malayalam. Traditionally, most Internet content was available in English, making it impossible to register a domain name in one’s native language and thus harness the power of the Internet. But now that ICANN, the global organization that regulates DNS for the Internet, has taken the initiative, it is possible to register domain names in any Global/Indian country and reach a larger target audience using a bilingual website, which the end user reads and reads can understand and reach a larger audience by using a bilingual website.

Let’s be honest, not everyone can understand English as a language. The majority of those who use online services do so in their native language and more than 85% of the world’s people have access to the Internet. NIXI works to enable people from remote locations and different socio-economic backgrounds to access the multilingual internet in India, a nation with many unique languages ​​and communities.

Thanks to Internationalized Domain Names (IDNs), people around the world can use domain names in their native language and script. IDNs consist of characters from several scripts, e.g. B. Arabic, Chinese, Cyrillic and Devanagari. These are used in accordance with the relevant IDN protocols and encoded according to Unicode guidelines.

ICANN developed the IDN program to support the development and promotion of a multilingual Internet using IDNs. The creation and implementation of IDN top-level domains (TLDs), including generic IDN TLDs and IDN country code TLDs, is at the heart of the initiative. The IDN program also provides funding for efforts that adhere to community suggestions for the effective use of IDNs at the second level of the Domain Name System.

The Origin of a Multilingual Internet

The multilingual Internet was originally launched during the first World Summit on the Information Society (WSIS) sponsored by the United Nations in 2003. At a time when our Honorable Prime Minister Shri Narendra Modi Ji is arguing strongly for taking action on local issues, India must work to make the multilingual internet a reality.

If a company or brand wants to expand their global clientele while maintaining an online presence, their primary marketing tactic should be to have a bilingual website. Since most users are more comfortable looking up content on the Internet in their native language, creating multilingual websites should be an important business decision for all companies.

Why do you need a multilingual website?

According to research, the number of Indian internet users is projected to increase by 45% over the next five years to reach 900 million in 2025, from around 622 million in 2020, according to the IAMAI-Kantar ICUBE 2020 report. With the availability of multilingual websites, users can enjoy a more personal and get more engaging experience.

Connect with the global audience!!

Connecting with users in their own language is always a smart idea and will help drive traffic to one’s website. A bilingual website for this will help you rank better in the country’s search engines. A successful multilingual website can bring you many amazing results. Any multilingual content allows you to reach audiences in hard-to-reach cities as the language on the site is user-friendly and in its native script. People invariably understand concepts best in their native language. As a result, the multilingual website is a force multiplier that builds marketing expertise and generates revenue.

NIXI at the front of the multilingual internet

The multilingual Internet allows users to search for information or make purchases in their native language. According to a study, more than 56.2% of customers are willing to pay more if the narration is in their language. Many users/buyers find it difficult to make online purchases on websites that are in a different language. NIXI noticed that when online content is accessible to them in their language and easy to read and understand, users are also more likely to trust the site.

In order to promote a multilingual internet that aims to promote inclusion and a sense of community between different groups by providing each community with its own multilingual website, NIXI has launched IDNs in 22 official languages. One of NIXI’s main projects was to provide Symbiosis University with a website and 1484 email addresses so that staff and students could access and publish content in their native language. Another idea of ​​NIXI was to give Kaleka farmers access to a .भारत domain so they can check crop prices and other agricultural information in their native language, making their life easier and more flexible. So, the .भारत website for Kaleka Village will also provide a platform for these farmers to raise their concerns and challenges directly with the administration, thus introducing digital democracy.

For more information: https://registry.in/public/in-promo/?utm_source=BusinessWorld&utm_medium=NewsLetter&utm_campaign=NIXI_AzadiKaAmrit


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