Haywire Brings Next-Generation Internet and Managed Wi-Fi to Purdues Discovery Park, Multifamily Developers | Panda Anku

INDIANAPOLIS–(BUSINESS WIRE). Haywire delivers Managed Wi-Fi over pre-installed fiber optic devices to get new customers online in seconds without the hassle of installation visits or technician interactions.

Haywire was founded by Kelly Pfledderer, founder and former CEO of Apparatus based in Indianapolis. During his time at Apparatus, the company provided enterprise cloud and internet infrastructure for Fortune 500 companies and startups alike and was acquired by Virtusa in 2015. Pfledderer’s in-depth knowledge of corporate networks and infrastructure management is now being transferred to shared apartments.

“The majority of customers do not want to deal with the technical aspects of their internet service. They just want to connect and get started,” said Pfledderer. “By incorporating innovative technology into our managed Wi-Fi solution, we ensure customers don’t have to think about their internet. It’s always there. It’s always on. We do the hard part behind the scenes to make it easy, every time.”

The company’s first retail customer signed in 2020, and momentum has only continued as Haywire surpasses the 1,000 customer milestone this fall and enters the next season of growth. In addition, Haywire has partnered with Discovery Park, a $1 billion mixed-use development of housing, high-end manufacturing, and industrial and research-focused partnerships on more than 1,000 acres on Purdue’s campus, and acts as Internet service provider for the district’s apartments, townhouses, apartment buildings and commercial spaces.

Haywire’s multifamily clients include Old Town Companies, a land development, construction and real estate investment company based in Central Indiana.

“Our experience with Haywire has been exemplary,” said Brad Richey, senior vice president and director of multifamily at Old Town Companies. “They have provided first class service and really worked as a ‘partner’ with us in the services we provide to our residents. Staff and commercial tenants have raved about the experience. From installation to support to the services we provide to our residents, we couldn’t be happier.”

Integrating internet hardware into building infrastructure offers a new and incredibly efficient way to deliver internet services in a dense multi-family environment. Apartments are immediately ready for new tenants with no hardware replacements or customer installation fees – and new customers can get their Wi-Fi credentials before they even move in. This customer experience is a welcome change and a competitive advantage for developers and developer owners.

“Managed Wi-Fi gives each tenant their own router and private Internet connection, monitored 24/7 by cloud controllers to ensure uptime and speed,” Pfledderer said. “Managed Wi-Fi is not the same as community or public Wi-Fi. All management and support of the network is done remotely, behind the scenes, resulting in a customer experience of blazing fast, always-on internet.”

Whether you’re working, gaming, or studying from home, today’s data-intensive applications thrive with a modern Internet system like the option offered by Haywire. Installing legacy telephone and cable networks in place of fiber in new builds requires expensive and complicated future upgrades because these legacy technologies are unable to provide the bandwidth needed to meet the increasing demands of residents.

Managed Wi-Fi is the future of high-speed connectivity, and Haywire ensures multifamily developers are at the forefront of next-generation connectivity. Learn more about Haywire at gohaywire.com.


Founded by former Apparatus founder and CEO Kelly Pfledderer, Haywire is a fiber broadband service provider delivering next-generation Internet and managed Wi-Fi to multi-family communities. With gigabit fiber pre-installed in homes, customers can turn on service instantly via text or phone call—no appointments, technicians, or equipment rentals required. At gohaywire.com you’ll find the Internet you’ll truly love.

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