Patients seeking medical care face many hurdles – navigating the areas where they receive care shouldn’t be one of them.
From preparing for the appointment in the waiting room, asking questions during the exam, and completing administrative tasks, to learning about products and services at the end of the visit, better provider-patient communication in care settings can improve how patients improve their health experience and how they talk about it.
Digital signage is one way of delivery. It offers clinicians unique opportunities to build community while providing more value and less stress to their patients. Here are three ways digital signs are making finding medical care more convenient.
#1: Digital signage creates valuable patient experiences
Experience is based on perception. In other words, time flies when you receive value.
Digital signage can improve the perception of the time spent in your waiting room. And patients who are more engaged and have had better experiences will leave your practice with a higher opinion.
They’ve been there before – you arrive at your appointment, check in, and are immediately given a clipboard with the same copied pages you filled out the last time you saw your doctor.
But just because an annoyance has become the default doesn’t mean you can’t change it. With digital signage, you can streamline this process for your patients and provide them with value where they wish they would have found it.
Waiting room screens allow patients to log in to their appointment and even log into their portal to update outdated information. High footfall? Use screens to display a QR code that patients can scan to enroll from their device.
And if something has changed – be it new insurance or details of treatments or medications prescribed by another doctor – the patient can easily update their portal as well.
Digital signage can make your patient’s life easier – but that’s not the extent of its ability to enhance your office experience. It can also make the waiting room more comfortable.
#2: Digital signage can reduce anxiety
More than half of Americans find reading and watching the news stressful. And by the time patients seek medical care, they’re probably already stressed.
Screens in your office don’t have to mean streaming a 24-hour news channel — instead, think of them as an opportunity to create comfort and engagement, not stress.
One way to minimize your patients’ anxiety is to offer them information and entertainment that reflects their community. You are part of this community. You know your patients. And digital signage makes it easy to provide content relevant to their lives.
When your signage is maintained by a community-focused provider, you can choose what to display from a library of educational content, sports, pop culture programs and more.
You can choose location-specific content — after all, there’s no reason to force patients in Tampa to see the Yankees. And if you live in a close-knit community, reports of local achievements – a community theater or the opening of a local restaurant – could be of particular interest.
Or skip the programming altogether and offer interactive entertainment like trivia. As with entertainment programs, you can choose from interesting facts about everything from the history of sports to promoting well-being.
With the right provider, you don’t have to worry about your patients being bothered by ads that you don’t control. And if you want, you can even choose not to offer any advertising at all.
Digital signage makes it easier for patients to fill out paperwork, entertains them while they wait, and helps them learn more about their health. But each of these steps is also an opportunity to add value to your business and your patients.
If you use your screens to encourage reminders about the flu and COVID vaccines, for example, you can educate patients about their effectiveness. And it may prompt them to make an appointment to get vaccinated.
By promoting preventive well-being, you create value for your patients and increase their chances of staying healthy. And you can also promote what your practice sells to support wellbeing — including information about products like Invisalign or cosmetic services like teeth whitening.
You can also use digital signage to strengthen patients’ relationship with your practice. As? By using screens to display biographical information about your employees – from professional achievements, such as published research, to hobbies.
Whether your employees’ extracurricular interests are focused on health—say, swimming or running marathons—or on cultural pursuits like going to plays or playing the violin, patients are more likely to trust providers they know.
An engaging experience is a valuable experience
Healthcare scares a lot of people. And fear is often a reflection of expectations. So how can providers offer patients such experiences? exceed your expectations?
Digital signage increases the likelihood that patients will continue to be involved in their care. It can even trigger calls to action when patients leave your practice, prompting them to take proactive steps for their health, such as: B. drinking more water or walking 10,000 steps a day.
By using digital signs with the ability to include mobile devices, providers can offer patients the opportunity to include their health in all aspects of healthcare.
About Adam Millet
Adam Hirsen is co-founder and CEO of UPshow, an on-premises performance marketing cloud that powers digital screens for brick-and-mortar businesses, which is what UPshow is today. Adam was previously a vice president at Sterling Partners, a Chicago-based venture capital firm. Adam’s first entrepreneurial venture was founding TextAway, a mobile messaging startup that helped Westinghouse Digital replace its customer service call center.