Brand and communication design 2022 | Panda Anku

The award-winning categories include exhibition stands, brand stores, showrooms, exhibition design, user interface and corporate design guides

The awards reflect Hyundai, Genesis and Kia’s efforts to demonstrate brand values ​​through design and provide customers with unique experiences

Dubai, United Arab Emirates – Hyundai Motor, Genesis and Kia, the three automotive brands of Hyundai Motor Group, won eight design awards at the Red Dot Award: Brand & Communication Design, including two “Best of the Best” and six “Winner” honors 2022, organized by the German Design Zentrum Nordrhein-Westfalen.

Hyundai Motor’s CES 2022 Exhibition Booth, which shared the company’s vision of robotics that offer unlimited freedom of movement in the real world and metaverse, won the Best of the Best award, the highest honor the jury has judged in in the exhibition stands category.

At CES 2022, Hyundai Motor introduced its new concept of “metamobility”, aiming to advance the use of robotics in both the real world and the metaverse, starting with a robotics-based Mobility of Things (MoT) ecosystem and enabling allow visitors to do so, see them at the Hyundai exhibition stand. Hyundai also unveiled its Plug & Drive (PnD) and Drive & Lift (DnL) modular platforms as all-in-one solutions for its MoT ecosystem, as well as Boston Dynamics’ four-legged robot Spot® and two-legged humanoid robot Atlas TM.

In addition, the Red Dot Award recognized Hyundai Motor with a “Winner” award for Hyundai Motor Songpa Showrooms in the Brand Stores category. The hall offers a new space and customer experience based on Hyundai’s concierge service. The repeating stainless steel mesh and 2,100 mounting clips inside and outside the building symbolize Hyundai’s strong commitment to the entire process of automobile manufacturing and sales.

For luxury brand Genesis, Genesis Suji, Genesis Studio Anseong and Genesis House New York each received a Red Dot Award for Retail Design, and an art installation inspired by the GV60 electric vehicle won for Spatial Communication. Also, Genesis won Connected Car Integrated Cockpit (ccIC) for its user interface. These wins reflect how Genesis is visually expressing its brand identity across all of its spaces and customer experiences.

Most notably, Genesis Suji took home the Best of the Best award in the Brand Stores category. Genesis Suji is redefining the Korean car customer experience. The four-story, 4,991-square-foot facility doubles as an auto showcase, service delivery platform, and test drive center. It is the first room of its kind in Korea to combine a presentation room with a service program.

In stark contrast to its gleaming white mall setting, Genesis Studio Anseong’s 663 square meter showroom frames the brand’s latest driving machines in a futuristic vision of design, sound and light that invites customers to experience the sophisticated models first-hand.
Described as an elegant oasis in the heart of the city, Genesis House New York is a mesmerizing retreat. There is much to explore, from art installations to a modern take on traditional Korean cuisine, alongside the impressive sight of the Genesis lineup. You can even attend a Korean tea ceremony while enjoying panoramic views of the Hudson River and High Line Park.

Genesis created a GV60 campaign with the concept centered on the crystal ball, one of the model’s most notable features. An accompanying art installation consisted of 400 x 400 x 80 modules of double-sided dichroic film that transformed the site with iridescent reflections, creating shifting spaces.

The spatial design awards mentioned above were achieved through Genesis’ collaboration with Seoul-based architectural firm Suh Architects, who worked closely to translate the brand’s philosophy into a cultural context. By translating the Genesis brand identity into the unique context of the city that each space occupies, the brand was able to convey a consistent message along with the individuality of each setting.
In addition, the Genesis ccIC (Connected Car Integrated Cockpit) combines the instrument cluster, infotainment system and head-up display into one panoramic display, creating a high-tech look and excellent usability. The world’s first integrated cockpit controller offers customers a new user experience by organically distributing and linking the content of each system in the infotainment system.

Last but not least, Kia Corporation reconfirmed its competitive advantage by receiving a “Winner” award for its Corporate Design Guides. “Kia CI Guideline” is a design manual for communicating the corporate identity to global customers in a consistent way, in line with the company’s new brand direction and strategy. This sophisticated guide describes the design elements of the brand such as the logo, slogan and typeface. Since the brand’s relaunch last year, Kia has been moving rapidly towards the future to become a Sustainable Mobility Solutions Provider.


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