Alex Lashkov, Linguix: “I firmly believe that AI tools will improve humans and not replace them” | Panda Anku

For non-native speakers, superior writing skills and fluency can become a crucial factor.

To help those in need, Cybernews team decided to gather information about tools specially designed to solve tasks by writing – grammar checkers.

That’s why we caught up with Alex Lashkov, CEO of Linguix – an AI-based writing assistant with numerous grammar checking tools – for a quick chat about how and why their product came about and how it can benefit everyone from Advantage can be and each of us.

How did the idea of ​​Linguix come about? How was your journey?

It was about scratching my own itch. As a non-native speaker, immigrant and business owner, I wanted to build my content marketing agency in the US. However, I felt that my poor writing skills resulted in lost contracts and opportunities.

That’s why I started using Grammarly and understood that their approach just doesn’t work for me. I wanted a tool that would focus on solving my tasks, not just eliminating typos and throwing dozens of alerts for each document, regardless of whether there are actual errors or not.

So we started building just that – a tool that will help you solve your problems in writing. We started by developing a grammar checker tailored for non-native speakers. Surprisingly, this minimalist approach of only triggering alerts for 100% grammatical errors and not “you could say it better” resonated with native speakers as well.

It turned out that Linguix and its approach are perfect for professionals who write to solve their tasks and make more money/get new opportunities: marketers, salespeople, account managers, managers, business owners, HR departments, etc. That’s why we have Done it started iterating around that: building the best-in-class writing assistant for professionals with a focus on productivity and ROI.

Can you introduce your writing assistant to us? What are its main features?

Main features are:

  • Grammar checker that detects spelling mistakes

  • Paraphrasing/rephrasing engine that allows you to instantly improve the entire sentence and grammar is corrected by default (no need to click and accept corrections)

  • Shortcuts for faster typing: You can automate repetitive typing (for emails, LinkedIn intros, etc.) and create shortcuts that then instantly expand to any website you want. This saves up to 90% time typing – sales and customer service reps love this feature!

Why do you think companies are sometimes reluctant to try new and innovative solutions that would improve their operations?

Every change creates friction as people have to switch from something they are used to or simply learn to work with new software. For companies, there are also regulatory issues, security issues, etc.

We remove that friction by providing a seamless experience: you just install our browser extension and it will help you anywhere, or you can use our web editor to prepare your content and paste it elsewhere. We use best-in-class, cutting-edge security approaches and technologies, and reward independent whitehat security researchers to test our site and uncover vulnerabilities.

How have recent global events impacted your field of work? Were there any new challenges that you had to adapt to?

Indeed, Covid has shown that remote work is our future and that text-based communication is here to say it is more convenient than video conferencing. We have many new users who have switched to remote work and have had to adjust their workflows.

Many of these people haven’t produced as much text and engaging work communication before. So they needed help.

Besides grammar checking solutions, what other technologies do you think would significantly improve business operations?

Analytics and anything that adds value with an ROI can be calculated.

Lately, sustaining creativity has been a serious struggle for some organizations. How can companies foster creativity and innovation when the majority of employees work remotely?

Here it makes sense to provide employees with useful resources such as articles, expert lectures and presentations on these topics. It’s also possible to look at any business problem from a different angle when talking to customers.

Many companies have many employees who never interact with those who use their services and products. I think it’s a great technique to allow people like that to communicate directly with customers from time to time.

From my experience this has a big impact on creativity as employees see who they are working for and adding that personal touch is great when we are talking about fostering creativity.

In this age of ever-evolving technology, what do you think are the most important security practices that both businesses and individuals should be adopting?

Two-factor authentication, frequent password changes, regular backups and testing of those backups.

Where do you expect AI-based solutions to be used more frequently in the near future?

When it comes to communication and text, I firmly believe that in recent years we will see the rise of AI tools that enhance, not replace, humans. The best ideas are born dead in our heads, not in the computer.

So any area where AI can augment human capabilities by making them more productive or faster will boom. Content creation and communication are the most obvious.

Tell us what’s next for Linguix?

We’re releasing our biggest update to the grammar check engine soon.

Leave a Comment